23andMe was founded on April 1, 2006 by Anne Wojcicki and Linda Avery. The company offers consumer genetic testing as well as supports genetic research. The consumer genetics and research platform give customers interactive, web-based access to their genetic profile. They regularly increase the capabilities of the platform giving users more insight into their DNA. 23andMe was named by MIT Technology Review to its “50 Smartest Companies, 2017” List, and named one of Fast Company’s “25 Brands That Matter Now, 2017”. According to the company, 23andMe has millions of customers worldwide, and approximately 85% consented to participate in research. 23andMe is located in Mountain View, CA. As of December 2018.