23andMe was founded in April 2006 by Anne Wojcicki and Linda Avery. The company offers consumer genetic testing and supports genetic research. The consumer genetics and research platform give customers interactive, web-based access to their genetic profile. They regularly increase the capabilities of the platform giving users more insight into their DNA. In addition to ancestry insights, 23andMe provides users insights into their personal genetic health traits. The company has taken strategic steps to begin leveraging its genetic database to develop novel drugs, exemplified by the investment by and partnership with pharmaceutical company GSK in 2018. According to the company, 23andMe has millions of customers worldwide, and approximately 85% have consented to participate in research. 23andMe is located in Mountain View, CA. As of December 2019.