DataXu Stock | Advertising/Marketing | Founded: 2009 | Funding to Date: $56,000,000

dataxu is a developer of marketing software designed to help marketing professionals use data to improve their advertising.

ENTERPRISE VALUE (based on primary fundings)

DataXu investors also invested in these private companies

Atlas Venture
Flybridge Capital Partners
Thomvest Ventures
DataXu was acquired by Roku on November 8, 2019. SharesPost no longer actively tracks this company.


Management Team
  • Michael Baker JD - Co-Founder, President, & CEO
  • Rich Forcier - CFO
  • Willard Simmons Ph.D - CTO & Co-Founder
  • Bruce Journey - Co-Founder & Chief Customer Officer
  • Ed Montes JD - CRO
Board Members
  • Jeffrey Bussgang - Flybridge Capital Partners
  • John Jarve - Menlo Ventures
  • Mark Jung - Self
  • Michael Baker JD - DataXu
  • Daniel Demmer - Self
  • Jamie West - Self

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Ad Exchanger

Roku said Tuesday it rebranded dataxu, the DSP it acquired last October, and is introducing it as a programmatic ad-buying platform called OneView, with capabilities powered by Roku’s first-party data. OneView was the name of a dataxu’s cross-device identity graph, which is joining with Roku’s data from 39 million US households to combine programmatic performance... Continue reading »

Ad Exchanger

For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the... Continue reading »

Ad Exchanger

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by Roku,... Continue reading »