2018 Alternative Accommodations Consumer Survey | SharesPost Survey Report
June 4, 2018

2018 Alternative Accommodations Consumer Survey | SharesPost Survey Report

Executive Summary

We are pleased to announce the results of SharesPost’s 2018 Alternative Accommodations Consumer Survey. For the 2018 survey, we received 4,093 complete responses, compared to 4,780 complete responses in our 2017 survey. Effectively, we have been able to track year-over-year (YOY) trends in the alternative accommodations sector, including trends in market share, overall home-sharing consumer preferences, usage, and satisfaction rates.

A majority of consumers surveyed have now used alternative accommodations: Fifty five percent of respondents said they have booked or stayed in a shared accommodation, a vacation rental, or another non-hotel alternative accommodation, a 9 percent increase over our 2017 survey.

Respondents prefered full-home bookings, but shared accommodations gained popularity: While the majority of home-sharing users prefered full-home bookings, the percentage of users who prefered shared accommodations grew 5 percent since 2017. (Exhibit 3) The percent of users who prefered to book full homes also marginally fell among those who have not yet tried shared accommodations.

Airbnb remained the clear leader in alternative accommodations: Thirty-seven percent of respondents said they used Airbnb, followed by Expedia (19 percent) and Priceline Group (14 percent). Furthermore, 48 percent of respondents thought Airbnb was better than online travel agencies compared to just 14 percent who favored online travel agencies.

Airbnb saw marginal gains in consumer usage, competitors saw declines: With the notable exception of Priceline Group, Airbnb was the only travel intermediary to demonstrate usage growth, albeit fairly marginal (from thirty six percent in 2017 to thirty seven percent in 2018). By contrast, Expedia, Tripadvisor, and offline channels experienced marginal declines in recent usage.

Airbnb users continued to report high levels of satisfaction: Eighty-one percent of respondents who used Airbnb reported they were either extremely satisfied or very satisfied, These satisfaction rates are in line with those of other major unicorn consumer companies we have covered including Pinterest, Uber, Lyft, and Spotify.

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This article does not constitute an offer to provide investment advice or service. Registered representatives of SharesPost Financial Corporation do not (1) advise any member on the merits or prudence of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

Securities referenced in this article may be offered by SharesPost Financial Corporation, member FINRA/SIPC. SharesPost Financial Corporation and SP Investments Management are wholly owned subsidiaries of SharesPost, Inc. Certain affiliates of these entities may act as principals in such transactions.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative, involving a high degree of risk, and investors should be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks and investors should conduct their own, independent due diligence regarding the investment, including obtaining additional information about the company, opinions, financial projections and legal or investment advice.

Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

SharesPost, the SharesPost logo, My SharesPost, the SharesPost Index, and SharesPost Investment Management are all registered trademarks of SharesPost, Inc. All other trademarks are the property of their respective owners.

Copyright SharesPost, Inc. 2020. All rights reserved.

PLEASE READ THESE IMPORTANT LEGAL NOTICES & DISCLOSURES

This article does not constitute an offer to provide investment advice or service. Registered representatives of SharesPost Financial Corporation do not (1) advise any member on the merits or prudence of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

Securities referenced in this article may be offered by SharesPost Financial Corporation, member FINRA/SIPC. SharesPost Financial Corporation and SP Investments Management are wholly owned subsidiaries of SharesPost, Inc. Certain affiliates of these entities may act as principals in such transactions.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative, involving a high degree of risk, and investors should be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks and investors should conduct their own, independent due diligence regarding the investment, including obtaining additional information about the company, opinions, financial projections and legal or investment advice.

Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

SharesPost, the SharesPost logo, My SharesPost, the SharesPost Index, and SharesPost Investment Management are all registered trademarks of SharesPost, Inc. All other trademarks are the property of their respective owners.

Copyright SharesPost, Inc. 2020. All rights reserved.