2018 Alternative Accommodations Consumer Survey
We are pleased to announce the results of SharesPost’s 2018 Alternative Accommodations Consumer Survey. For the 2018 survey, we received 4,093 complete responses, compared to 4,780 complete responses in our 2017 survey. Effectively, we have been able to track year-over-year (YOY) trends in the alternative accommodations sector, including trends in market share, overall home-sharing consumer preferences, usage, and satisfaction rates.
A majority of consumers surveyed have now used alternative accommodations: Fifty five percent of respondents said they have booked or stayed in a shared accommodation, a vacation rental, or another non-hotel alternative accommodation, a 9 percent increase over our 2017 survey.
Respondents prefered full-home bookings, but shared accommodations gained popularity: While the majority of home-sharing users prefered full-home bookings, the percentage of users who prefered shared accommodations grew 5 percent since 2017. (Exhibit 3) The percent of users who prefered to book full homes also marginally fell among those who have not yet tried shared accommodations.
Airbnb remained the clear leader in alternative accommodations: Thirty-seven percent of respondents said they used Airbnb, followed by Expedia (19 percent) and Priceline Group (14 percent). Furthermore, 48 percent of respondents thought Airbnb was better than online travel agencies compared to just 14 percent who favored online travel agencies.
Airbnb saw marginal gains in consumer usage, competitors saw declines: With the notable exception of Priceline Group, Airbnb was the only travel intermediary to demonstrate usage growth, albeit fairly marginal (from thirty six percent in 2017 to thirty seven percent in 2018). By contrast, Expedia, Tripadvisor, and offline channels experienced marginal declines in recent usage.
Airbnb users continued to report high levels of satisfaction: Eighty-one percent of respondents who used Airbnb reported they were either extremely satisfied or very satisfied, These satisfaction rates are in line with those of other major unicorn consumer companies we have covered including Pinterest, Uber, Lyft, and Spotify.
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