2018 Business Intelligence and Data Analytics Survey
January 28, 2019

2018 Business Intelligence and Data Analytics Survey

Highlights From Our Proprietary 2018 Business Intelligence and Analytics Survey

We are pleased to announce the results of our second annual survey of U.S.-based information technology executives and decision makers on their preferences and outlook on business intelligence (BI) and data analytics tools. Our survey included 7 key questions about the data analytics space. Our survey shows an improved outlook for BI and data analytics as this software remains critical for both big and small businesses. However, the market is shifting from all-in-one large tech companies to niche firms that focus on specific issues.

Top 6 takeaways from the survey include:

  • Niche BI players are gaining market share over the Big 4. Analytics companies such as Tableau, Splunk and Qlik, which focus on specific tools like data visualization, reporting or integration, are winning customers from all-in-one service providers like Microsoft, IBM, Oracle, and SAP. The percentage of businesses using Tableau rose to 33 percent from 18 percent last year, Splunk users to 22 percent from 19 percent, and Qlik users to 11 percent from 8 percent. During the same period, IBM users decreased to 40 percent from 54 percent, Oracle users to 38 percent from 45 percent and SAP users to 29 percent from 38 percent.
  • Positive spend outlook for BI/analytics software vendors. Percentage of businesses which plan to increase spending on BI and analytics tools grew to 93 percent from 88 percent. Here’s how the numbers specifically broke down: large businesses, 92 percent from 81 percent; small businesses, 91 percent from 86 percent.
  • Significant growth in adoption of descriptive and predictive analytics tools. The percentage of IT professionals using descriptive and predictive analytics grew to high 60s percent from mid 40s over the past 12 months. Content analytics usage increased to 54 percent from 43 percent. We believe the exponential rate at which companies are collecting data has increased the need for easy visualization and the ability to analyze and act on the data.
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Copyright SharesPost, Inc. 2020. All rights reserved.

PLEASE READ THESE IMPORTANT LEGAL NOTICES & DISCLOSURES

This article does not constitute an offer to provide investment advice or service. Registered representatives of SharesPost Financial Corporation do not (1) advise any member on the merits or prudence of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

Securities referenced in this article may be offered by SharesPost Financial Corporation, member FINRA/SIPC. SharesPost Financial Corporation and SP Investments Management are wholly owned subsidiaries of SharesPost, Inc. Certain affiliates of these entities may act as principals in such transactions.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative, involving a high degree of risk, and investors should be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks and investors should conduct their own, independent due diligence regarding the investment, including obtaining additional information about the company, opinions, financial projections and legal or investment advice.

Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

SharesPost, the SharesPost logo, My SharesPost, the SharesPost Index, and SharesPost Investment Management are all registered trademarks of SharesPost, Inc. All other trademarks are the property of their respective owners.

Copyright SharesPost, Inc. 2020. All rights reserved.