Pinterest: At the Intersection of Shopping, Search and Social
May 24, 2017

Pinterest: At the Intersection of Shopping, Search and Social

Pinterest was founded in March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra. Pinterest’s mission statement captures the essence of the website: To help people discover the things they love, and inspire them to go do those things in their daily lives.

In terms of fundraising, Pinterest has raised about $1.3 billion in total equity capital since its inception. Pinterest’s most recent funding round was completed in May 2015, when the company raised about $553 million, resulting in a post-money valuation of roughly $11.5 billion. In terms of users and engagement, Pinterest was among the fastest social media networks to reach the 10 million monthly active users (MAU) milestone; it hit that landmark in less than 24 months. As of April 2017, Pinterest announced that, globally, it has 175 million MAUs. We estimate that roughly 80 million of Pinterest’s MAUs are based in the U.S. and the rest are overseas. More than 80 billion pins have been categorized by Pinterest users into more than 2.6 billion boards.

Executive Summary

In March 2017, we conducted an online survey of U.S.-based internet consumers with the objective of testing unaided/aided awareness, usage frequency, and consumer likes/dislikes about Pinterest and other interest-sharing websites and social media platforms. Our survey also included questions related to e-commerce spend patterns, social media mobile app usage, and purchasing habits on social media platforms. We received roughly 3,500 complete responses, approximately 2,200 of them from Pinterest users. In this report, we have included more than 25 charts and graphs highlighting our survey takeaways.

The majority of American adults do not use Pinterest regularly. Pinterest still has significant runway to grow its user base. Sixty-four percent of American adults have used (registered on) Pinterest. Roughly 42 percent of them have used the site in the past month. This implies an upward trend when compared to Pew Research’s recent finding that 31 percent of American adults use Pinterest.

Pinterest users have attractive demographics. Pinterest users skew toward millennial and female demographics: Per our survey, 61 percent of Pinterest users are millennials and 54 percent are female. Both these figures skew positively versus 53 percent and 48 percent of our survey respondents were millennials.

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PLEASE READ THESE IMPORTANT LEGAL NOTICES & DISCLOSURES

This article does not constitute an offer to provide investment advice or service. Registered representatives of SharesPost Financial Corporation do not (1) advise any member on the merits or prudence of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

Securities referenced in this article may be offered by SharesPost Financial Corporation, member FINRA/SIPC. SharesPost Financial Corporation and SP Investments Management are wholly owned subsidiaries of SharesPost, Inc. Certain affiliates of these entities may act as principals in such transactions.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative, involving a high degree of risk, and investors should be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks and investors should conduct their own, independent due diligence regarding the investment, including obtaining additional information about the company, opinions, financial projections and legal or investment advice.

Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

SharesPost, the SharesPost logo, My SharesPost, the SharesPost Index, and SharesPost Investment Management are all registered trademarks of SharesPost, Inc. All other trademarks are the property of their respective owners.

Copyright SharesPost, Inc. 2020. All rights reserved.